Shared Value

XB1A. Shared Value

Doing good while doing good business – The concept of Shared Value recognises that business and society can mutually benefit from the implementation of a shared value strategy.

No physical entries allowed for this category. Electronic media only. An additional information sheet must be submitted with every entry in the Shared Value category. Please download the form from your Dashboard under the "Special Forms" Tab.

Shared Value entries cannot be entered in any other categories.

The Shared Value category recognises companies that deliver value to shareholders, while positively impacting society through their business models and practices.

The APA defines Shared Value as an ongoing programme that shows a tangible Company Benefit and delivers real Social Benefit.

The Company Benefit must be for a commercial entity and can be in any form; for example, revenue, brand awareness, brand loyalty, customer retention, new customer acquisition, etc. The Social Benefit can also come in many forms; for example: lifestyle improvement, access to services, community upliftment, education, standard of living, environmental impact, etc.

Upliftment and transformation of underprivileged communities is a major focus of the Shared Value award; however Social Benefit is not necessarily limited to underprivileged communities or those in financial need. For example, Social Benefit may be in the form of lifestyle, health and environmental benefits.

 

Areas for consideration include:
• Adaptation of products and markets to make a greater impact on, or contribution to society, whilst continuing to meet or exceed shareholder expectations;
• Re-consideration of practices within the value chain (inbound logistics, operational processes, outbound logistics, procurement policies and processes, sales and marketing activities and service delivery) to implement social and/or environmental innovation;
• Collaboration with industry associations, charitable organisations, other businesses and/or external partners to address societal challenges while benefitting the brand;

 

Eligibility: What can be entered?
Check the following to determine if your entry is eligible:
1. The programme must be developed and implemented in our region.
2. The Shared Value award is not for an ad campaign nor for a charity programme.
3. Entries must have a Commercial Brand involved in the programme – entries only involving a not-for-profit entity are not eligible.
4. The programme must align with the business of the Company, and demonstrate positive business and social benefits.
5. Entries must be active during the period of 1 June 2018 to 31 May 2019. The implementation may have started prior to this date, but the programme must be running during at least a portion of this eligibility period.
6. Entries can be re-submitted each year as long as the programme remains active. Previous winners may be considered every year for an award as long as the programme remains at the same high standard.

 

Who can enter?
Entries can be submitted directly by any company (Brand) or its representative agencies. See “Category Types” in this document for an explanation of the Category Type

 

CATEGORY REQUIREMENTS SUBMISSION FORMAT
Shared Value
Do you have an ongoing and measurable:
• environmental or social benefit?
• benefit to the brand?
Mandatory:
• PDF - Questionnaire
• JPEGS and/or
• Overview Video

 

SHARED VALUE - MEDIA SUBMISSION FORMAT



No physical entries  allowed for this category. Electronic media only. An additional information sheet must be submitted with every entry in the Shared Value category. Please download the form from your Dashboard under the "Special Forms" Tab.


DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY


As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.


We recommend that a 30 second edit is also provided for the awards ceremony.

 

Media Type Description Specification
PDF Entry Questionnaire

Entry Questionnaire is downloadable from your Dashboard. This form must be completed and saved as a PDF then uploaded to your entry.

JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

• 7063 (w) x 5008 (h) pixels

• File size is 5MB - 15MB per image

• Maximum of 10 JPEGS

• Text must be legible when projected to a screen.

• Submit close up images of small details that need to be seen by the jury.

• Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

• Maximum length = 2 minutes

• Maximum size = 400MB

• In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion

• As per video specifications. Please check the Entry Guide for submission formats.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.

• Duration specific to category requirements

• As per video specifications above

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.

• Maximum 30 Secs

• As per video specifications above