Print

PR1. PRINT COMMUNICATION

Includes Print advertising, Tactical use of print, Indoor posters and Print Crafts

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. You can re-enter Type A entries (e.g. Logo) into a Type B entry, e.g. Identity Programme or Design Campaign. You can also re-enter Type A entries into any of the Craft categories.

 

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Newspaper & Magazine Advertising

Includes all advertising in Newspapers & Magazines using standard advertising media space

 

Mandatory:

  • JPEGS and/or
  • Overview Video

Tactical Use of Print

Non-traditional and special use of Newspaper or Magazine. Example: complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.

NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Print Advertising category, even if an advert is specific to a particular event, date or other occurrence

Mandatory:

  • JPEGS and/or
  • Overview Video

Indoor Posters

Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc

NOTE: All Outdoor and Street Pole entries must go in the Out of Home category

Mandatory:

  • JPEGS and/or
  • Overview Video

 

PRW. PRINT & OOH CRAFTS

Only creative work entered into the main Print & OOH categories can be re-entered into these Craft categories


NOTE: Entries submitted into the Design categories must be entered into Design Crafts

Craft entry requirements follow the same specifications as those in the main Print category

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT
Art Direction    
Writing    
Photography    
Illustration    
Typography    

 

PRINT COMMUNICATION

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with sub-titles. Include any necessary explanation for the jury to understand the context of the translation.



DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA



As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.


We recommend that a 30 second edit is also provided for the awards ceremony

MEDIA TYPE
DESCRIPTION SPECIFICATION
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications below
30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.

• Maximum 30 Secs

As per video specifications. Please check "Submission Formats" in the Entry Guide.