Out of Home

OU1A. OUT OF HOME

The Out of Home category includes Outdoor media, In-store, Transit & air, Direct mail, Ambient and crafts.

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Outdoor Media
All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields.

 

Mandatory:
• JPEGS and/or
• Overview Video

Optional:
• Original Content Video

In-Store

Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays.

NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category.

Mandatory:
• JPEGS and/or
• Overview Video

Optional:
• Original Content Video

Transit & Air

Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatable, hot-air balloons).

 

Mandatory:
• JPEGS and/or
• Overview Video

Optional:
• Original Content Video

Direct Mail

Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

 

Mandatory:
• JPEGS and/or
• Overview Video

Optional:
• Original Content Video

Ambient
All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media.

 

Mandatory:
• JPEGS and/or
• Overview Video

Optional:
• Original Content Video

 

 

 

OUT OF HOME

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with sub-titles. Include any necessary explanation for the jury to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA



As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.


We recommend that a 30 second edit is also provided for the awards ceremony

MEDIA TYPE
DESCRIPTION SPECIFICATION
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

• 7063 (w) x 5008 (h) pixels

• File size is 5MB - 15MB per image

• Maximum of 10 JPEGS

• Text must be legible when projected to a screen.

• Ssubmit close up images of small details that need to be seen by the jury.

• Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

• Maximum length = 2 minutes

• Maximum size = 400MB

• In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion

As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.

• Maximum 30 Secs

As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.

• Duration specific to category requirements

• As per video specifications. Please check "Submission Formats" in the Entry Guide.