Media Innovation

MI1A. MEDIA INNOVATION

The Media Innovation category focuses on an innovative approach to any media platform. Without a clear indication of innovation in this area an award will not be considered.

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles

Multiple Category (Type B) & Multimedia: Creative work that has been entered into other categories may be re-entered here.

 

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Single Media Element
This category is for the use of a single medium.

It can be a once-off execution or repeat at multiples venues as long as the medium and message remain the same.

Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium

• Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform

Mandatory:
• JPEGS and/or
• Overview Video

Optional:
• Original Content Video
• Audio

Multiple Media Campaign
This category is for entries with more than one medium, showing innovation in the use of all media platforms.


Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message

• A minimum of three different media types
• Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform

Mandatory:
• JPEGS and/or
• Overview Video

Optional:
• Original Content Video
• Audio

 

MEDIA INNOVATION - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with sub-titles. Include any necessary explanation for the jury to understand the context of the translation.



DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA



As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.


We recommend that a 30 second edit is also provided for the awards ceremony

 

MEDIA TYPE
DESCRIPTION SPECIFICATION
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

• 7063 (w) x 5008 (h) pixels

• File size is 5MB - 15MB per image

• Maximum of 10 JPEGS

• Text must be legible when projected to a screen.

• Ssubmit close up images of small details that need to be seen by the jury.

• Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

• Maximum length = 2 minutes

• Maximum size = 400MB

• In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion

As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.

• Duration specific to category requirements

As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

 

• Maximum 30 Secs

As per video specifications. Please check "Submission Formats" in the Entry Guide.

 AUDIO

Original execution of the content that was commercially launched or aired.

• Preferred video in .MOV file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.

• Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)