Integrated Campaign

XA1A. INTEGRATED CAMPAIGN

A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media - can include Branded Content and Digital campaigns.

Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

CATEGORY REQUIREMENTS SUBMISSION FORMAT
Integrated Campaign
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 3 different media types.
Mandatory:
• JPEGS and/or
• Overview Video

Optional 1 or more:
• Original Content Video
• Audio

 

INTEGRATED CAMPAIGN - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.
Multiple elements may be presented using any combination of JPEGS, video and/or audio. ALL non-English work must come with sub-titles & translations.


DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.


IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.


We recommend that a 30 second edit is also provided for the awards ceremony

Media Type Description Specification
JPEGS Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win. • 7063 (w) x 5008 (h) pixels
• File size is 5MB - 15MB per image
• Maximum of 10 JPEGS
• Text must be legible when projected to a screen.
• Submit close up images of small details that need to be seen by the jury.
• Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
OVERVIEW VIDEO You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category • Maximum length = 2 minutes
• Maximum size = 400MB
• In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
As per video specifications. Please check "Submission Formats" in the Entry Guide.
ORIGINAL CONTENT VIDEO Original execution of the content that was commercially launched or aired. • Duration specific to category requirements
As per video specifications. Please check "Submission Formats" in the Entry Guide.
30 SECOND EDIT We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards. • Maximum 30 Secs
As per video specifications. Please check "Submission Formats" in the Entry Guide.
AUDIO Original execution of the content that was commercially launched or aired. • Preferred video in .MOV / MP4 file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.
• Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)