Digital Communication

IN1A. DIGITAL COMMUNICATION

The Digital category is for all computer, online, mobile (phones and tablets), and special digital interfaces

No physical entries allowed – Electronic media only. ALL non-English work must come with English sub-titles

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.

 

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Display Advertising

Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows.

NOTE: Paid for Video or Film advertising should go in the Film category.

Each banner ad in a campaign should be entered individually, unless they can only be viewed and understood as one unit.

Mandatory:
  • JPEGS and/or
  • Overview Video
Website or Microsite
A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za.

A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com
NOTE: Do not submit links to URLs or live sites. Work will only be judged via Video and/or Jpegs  Mandatory:
  • JPEGS and/or
  • Overview Video
Optional:
    • Original Content
Social Media
Includes the creation of social platforms, the use of existing social platforms, and user-generated content.

NOTE: Stand-alone Internet video must be entered into the Film category.

Entries can be on one platform (e.g. Instagram) or can be a Social Media programme that extends across several platforms, e.g. Twitter, Instagram and Facebook, as well as custom platforms

Mandatory:
  • JPEGS and/or
  • Overview Video
Optional:
    • Original Content
Digital Applications, Games & Interactive Tools
Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.
  Mandatory:
  • JPEGS and/or
  • Overview Video
Optional:
    • Original Content
Mobile Media
Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.
  Mandatory:
  • JPEGS and/or
  • Overview Video
Optional:
    • Original Content

 

INWA. DIGITAL CRAFTS

Only creative work entered into the main Digital categories can be re-entered into Digital Crafts

A single piece may be re-entered into multiple craft categories

No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main category.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT
User Experience Design
The full user experience including information architecture and design – winners will be delightful and beautiful interfaces that win user’s hearts whilst offering benefits to the business.
   

Writing                                                                                            Writing specifically for Digital media

   

Use of Technology                                                          

Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering.

   

Music and Sound Design                                                         Innovative use of audio for digital media.

   

DIGITAL - MEDIA SUBMISSION FORMAT


No physical entries allowed for this category. Electronic media only.


DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA




As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.
IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.


We recommend that a 30 second edit is also provided for the awards ceremony.

 

MEDIA TYPE
DESCRIPTION SPECIFICATION
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

• 7063 (w) x 5008 (h) pixels
• File size is 5MB - 15MB per image
• Maximum of 10 JPEGS
• Text must be legible when projected to a screen.
• Ssubmit close up images of small details that need to be seen by the jury.
• Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

• Maximum length = 2 minutes
• Maximum size = 400MB
• In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
As per video specifications. Please check "Submission Formats" in the Entry Guide.
ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.

• Duration specific to category requirements
As per video specifications. Please check "Submission Formats" in the Entry Guide.
30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.

• Maximum 30 Secs
As per video specifications. Please check "Submission Formats" in the Entry Guide.